In order to have a fighting chance at lead generation the web, the websites must be on the fist page of the search results. Otherwise, it may be impossible to conduct business on the web. Search engines are looking for the most relevant website as compared to the keywords being used for that particular search. Qualified uses ethical SEO practices to design your internet marketing from the ground up. External websites (referral websites, directories, etc) need to have content that is very similar to the content on your site. With black hat techniques your website traffic could disappear in 24 hours, which would be a complete disaster.
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